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Software doesn’t take up physical space, so it should be free. After all, it isn’t real. It isn’t tangible. It doesn’t exist in a material sense, therefore it doesn’t cost anything to make and produce. Right? Okay, not everyone actually thinks like this, but listen to the complaints that users tend to have about mobile software and you’ll start to see a pattern: they want everything to be perfect, everything to be available right now, and everything to be free. But software takes time, energy, and expertise to develop and maintain — and developers deserve to be compensated for that, especially if…
Read the full article: Why You’ll Never Stop Seeing Ads & IAPs in Mobile Apps